Harold Meredith – April 24, 2009

American Dental Implant Association
The Miami Implant Update
Harold Meredith – April 24, 2009

Marketing and Patient Education and Building Your Practice

· Likes Hockey
· Asked everyone to take out their business cards
· Women make the buying decision
· Asked me to get up and show off my suit
· Complimented our office
· Target audience: Women
· We are visually stimulated
o “Put your hand on your chin”, but he put his on his cheek
· Who buys?
o Women buy
· Abercrombie & Fitch emit a nice smell from their store
· Our logo is our brand
· Why use an extracted tooth?
· Nothing in our office WELCOMES patients
· Why did he take that from me?
o Because I handed it to him
o “I just wanted to give this to you to have you give it to your friends and family”
· For a referral, send out a gift card for Starbucks or Outback
· “Do you know we are offering implant therapy?”
· Implement a proper referral program
· Get involved with:
o Gymnasiums
o Tanning salons
o Nail salons
o Spas
· Every years, an outdoor event
o Rock climbing
o Corousel
· TOO MUCH TALKING
o Let the patient talk
o 4 minutes of crap
o No system
· What is the number of ACTIVE patients?
· What is the value of a patient?
· Where did you hear about us?
· Business Hours
o Lunchtime: GET the phone
o Have to answer the phone
· Coaching Excellence
o Roxanne Moulden
o Roxannem@cogeco.ca
o 905-746-8326
· Experience
o Have an internet café in the welcome area
o Hot towels
§ 866-938-8693
§ http://www.whitetowelservices.com/
o Neck pillows
o Massage chairs
o Flowers
o READ “Raving Fans”
o Ceramic bowl of ice cream
· Sign outside
· Dr. Matkovich
o Check out his website
o http://www.drmatkovich.com/
· McDonalds started asking “Would you like Fries with that?”
o Increased by 23%
· Smiles for Life
o Let pts know
· Websites
o Get video on there
o Understand keywords
o Link to dental associations
o Get multiple domain names
o Change the site regularly